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Corporate Information Systems Management
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Corporate Information Systems Management

Corporate Information Systems Management

Text and cases

Lynda M. Applegate, F. Warren McFarlan, James L. McKenney

704 pages, parution le 15/02/1999 (5eme édition)

Résumé

This book is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Table of contents

Module 1: The Challenges of Managing in an Information Age
Chapter 1 The Information Technology Challenge (old chapter 1) WM
Chapter 2 Manageable Trends (old chapter 2) WM
CASE 1-1 - VERIFONE : THE TRANSACTION AUTOMATION COMPANY (A)
CASE 1-2 - A TALE OF TWO AIRLINES IN THE INFORMATION AGE: OR WHY THE SPIRIT OF KING GEORGE III IS ALIVE AND WELL!
Module 2: Information Technology and Strategy
Chapter 3 Effects of IT on Strategy and Competition (old chapter 3) WM
Chapter 4 Electronic Commerce: From Interorganizational Systems to the Internet (old chapter 4) LA
Chapter 5 Information Partnerships (new chapter) LA
CASE 2-1 - CANADIAN AIRLINES (A): RESERVATIONS ABOUT ITS FUTURE
CASE 2-2 - H.E. BUTT GROCERY COMPANY: A LEADER IN ECR IMPLEMENTATION
CASE 2-3 - TPN REGISTER, INC.
Module 3: Information Technology and Organization
Chapter 6 Information, Organization, and Control (old chapter 5) LA
Chapter 7 IT Architecture: Evolution and Alternatives (old chapter 6) LA
(and more...)

Caractéristiques techniques

  PAPIER
Éditeur(s) Mc Graw Hill
Auteur(s) Lynda M. Applegate, F. Warren McFarlan, James L. McKenney
Parution 15/02/1999
Édition  5eme édition
Nb. de pages 704
Format 18,5 x 23,3
Poids 1137g
EAN13 9780071160124

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