Buzz Marketing with Blogs for Dummies

Susannah Gardner - Collection For Dummies

338 pages, parution le 28/04/2005

Ajouter à une liste

Indisponible

Résumé

It's easy to get customers buzzing about your business

Here's how to launch your blog, develop a style, and make your business stand out

Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!

Discover how to:

Set up and maintain a blog

Involve your customers

Earn trust, educate, and build community

Follow blogging etiquette and culture

Find the right voice

Encourage links to your blog

The Dummies Way

Explanations in plain English

Get in, get out information

Icons and other navigational aids

Tear-out cheat sheet

Top ten lists

A dash of humor and fun

Get smart!
@www.dummies.com

Find listings of all our books
Choose from many different subject categories
Sign up for eTips at etips.dummies.com

L'auteur - Susannah Gardner

Susannah Gardner is the owner and creative director of Hop Studios Internet Consultants, and teaches online journalism at USC.

Sommaire

Introduction
Getting Started With Business Blogs
- Checking Out Business Blogs
- Discovering the Buzz about Buzz Marketing
- Building a Business Blog
Setting Up a Business Blog
- Picking a Blog Solution
- Setting Up a Hosted Blog
- Taking Control with Independent Blog Software
Minding Blog Etiquette and Culture
- Understanding Your Audience
- Joining the Blogosphere
- Avoiding Business Blog No-Nos
Positioning Your Blog
- Finding a Voice
- Promoting Your Blog
- Staying on the Right Side of the Law
Making the Most of your Blog
- Adding Value to a Blog
- Making Money with a Blog
- Going Beyond Blogs
The Part of Tens
- Ten Dry-Spell-Breaking Ideas
- Ten Traits of a Good Blogger
- Ten Blogs You Should Know
Appendixes
- Appendix A: Glossary
- Appendix B: Using the Book Blog
- Appendix C: Hosted and Independent Blog Solutions
- Appendix D: How URLs Work
- Appendix E: Case Studies
Index

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Susannah Gardner
Collection	For Dummies
Parution	28/04/2005
Nb. de pages	338
Format	18,5 x 23,5
Couverture	Broché
Poids	540g
Intérieur	Noir et Blanc
EAN13	9780764584572
ISBN13	978-0-7645-8457-2