Building a Web Site For Dummies

About the authors

David and Rhonda Crowder were selling hypertext systems in the days when you had to explain to people what the word hypertext meant. They have been involved in the online community for over a decade, when David was SysOp for the FidoNet BBS, Taliesin's Dream. They created the award-winning LinkFinder and NetWelcome sites. LinkFinder holds a four-star rating from NetGuide magazine, and NetWelcome is the recipient of several awards, including NetGuide's Gold Site Award. David founded three Internet mailing lists that are now owned and run by Ziff-Davis. David and Rhonda have coauthored three other computer books. They live with their cats in Miami, Florida.

Contents

Introduction ..... I

Part I: Moving from Web Page to Web Site ..... 7

Chapter 1: The Zen of Sites ..... 9

Chapter 2: Pouring the Foundation ..... 15

Chapter 3: Web Page Construction 101 ..... 27

Part II: Adding Sparkle to Your Site ..... 49

Chapter 4: Plugging in Scripts and Applets ..... 51

Chapter 5: Making Site Navigation Easier ..... 65

Chapter 6: Making Things Look Great ..... 91

Chapter 7: Web Sights and Sounds ..... 105

Chapter 8: Web Aerobics: Tuning Up Your Site ..... 123

Part III: Drop In and Stay a While, Folks ..... 143

Chapter 9: Listening to Your Visitors ..... 145

Chapter 10: Letting 'Em Have Their Say ..... 165

Chapter 11: Just Plain Fun ..... 183

Chapter 12: Using Content Providers ..... 205

Part IV: Raking in the Bucks ..... 223

Chapter 13: Stalking the Wild Dollar ..... 225

Chapter 14: Love That Plastic: Taking Credit Cards ..... 235

Chapter 15: Examining Affiliates Programs ..... 255

Part V: Publishing and Publicizing Your Site ..... 267

Chapter 16: Letting the World In ..... 269

Chapter 17: Publicizing Your Site ..... 279

Chapter 18: Keeping in Touch ..... 295

Part VI: The Part o f Tens ..... 309

Chapter 19: Ten Great Places to Get Advice ..... 311

Chapter 20: Ten Fabulous Tools for E-Commerce ..... 323

Chapter 21: Ten More Great Add-Ins ..... 335