Before and After Graphics for Business

Make your business look its best! Design charts, calendars, newsletters, stationery, logos, forms, and more. From Befor & After, the premier how-to design magazine.

John McWade

198 pages, parution le 20/06/2005

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Résumé

Before & After magazine has been making the complex simple for years. Busy business professionals have looked to its founder, publisher, and primary voice, John McWade, for elegant yet sensible direction for graphics ever since the term "desktop publishing" was coined, in his second book, McWade addresses business essentials such as logos and identities, stationery, newsletters, charts and graphs, maps, and sales materials.

Each chapter presents-in McWade's friendly style-exercises and case studies that show how simple changes in your graphics can reveal to the world the true benefits of your business. And these aren't "pie-in-the-sky" solutions: You'll gather hundreds of smart ideas that also respect your schedule, budget, and resources. Learn how to make your good ideas even better and get it all done quicker than you ever imagined.

Following how-to examples, you'll:

Make your newsletter a must-read
Mix and match typefaces with style
Create and care for an identity system
Create powerful sales materials
Draw maps that pull business in
Combine words, art, and photos like a pro
use white space to maximum effect

L'auteur - John McWade

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine.

Autres livres de John McWade

Créations graphiques

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Sommaire

Newsletters
Stationery
Logos & Identity
Sales & Forms
Charts, Reports, Calendars, & Maps
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Peachpit Press
Auteur(s)	John McWade
Parution	20/06/2005
Nb. de pages	198
Format	17,5 x 23
Couverture	Broché
Poids	391g
Intérieur	Quadri
EAN13	9780321334152
ISBN13	978-0-321-33415-2