Wharton on Managing Emerging Technologies

Georges S. Day, Paul J. Schoemaker

480 pages, parution le 03/09/2004

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Résumé

Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps?

Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies. The editors contend that managing emerging technologies represents a "different game," requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as:

Common pitfalls and potential solutions for incumbent firms in managing emerging technologies
Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness"
The need for scenario planning and "disciplined imagination" to develop strategies under uncertainty
The limits of patents in protecting gains from technology, and the use of lead time and other strategies
The power of innovative financial strategies and the use of real options in making investments
Using alliances and new organizational forms
Developing a "customized workplace"

Wharton on Managing Emerging Technologies represents a powerful survival kit for managers "dropped behind the lines" of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game.

L'auteur - Georges S. Day

GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.

Sommaire

A Different Game
Avoiding the Pitfalls of Emerging Technologies
Assessing Technologies
- Technology Speciation and the Path of Emerging Technologies
- Identification and Assessment of Emerging Technologies
- Emerging Technologies and Public Policy: Lessons from the Internet
Managing Markets
- Assessing Future Markets for New Technologies
- Technology Strategy in Lumpy Market Landscapes
- Commercializing Emerging Technology through Complementary Assets
Making Strategy
- Disciplined Imagination: Strategy Making in Uncertain Environments
- Scenario Planning for Disruptive Technologies
- Appropriating the Gains from Innovation
Investing for the future
- Managing Real Options
- Financing Strategies and Venture Capital
- Innovative Financial Strategies for Biotechnology Ventures
Rethinking the organization
- Managing Dynamic Knowledge Networks
- Using Alliances to Build Competitive Advantage in Emerging Technologies
- The Design of New Organizational Forms
- Designing the Customized Workplace

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Georges S. Day, Paul J. Schoemaker
Parution	03/09/2004
Nb. de pages	480
Format	15,5 x 23
Couverture	Broché
Poids	585g
Intérieur	Noir et Blanc
EAN13	9780471689393
ISBN13	978-0-471-68939-3