Wharton on Making Decisions

Stephen J. Hoch, Howard C. Kunreuther, Robert E. Gunther

340 pages, parution le 03/09/2004

Ajouter à une liste

Indisponible

Résumé

Perspectives from leaders in decision science at Wharton

Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

L'auteur - Howard C. Kunreuther

Howard C. Kunreuther is the Cecilia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Processes Center at the Wharton School.

L'auteur - Robert E. Gunther

Robert E. Gunther was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.

Sommaire

A Complex Web of Decisions
Personal Decision Making
- The Emotional Nature of Decision Trade-Offs
- Bumbling Geniuses: The Power of Everyday Reasoning in Multistage Decision Making
- Choosing Variety
Managerial Decision Making
- Combining Models with Intuition to Improve Decisions
- Reflective versus Expedient Decision Making: Views from East and West
- Decision Making in Complex Environments: New Tools for a New Age
- Managing Frames to Make Better Decisions
Multiparty Decision Making
- Strategic Learning and Teaching
- Reputations in Negotiation
- Deception in Negotiations
- Electronic Bargaining: The Perils of E-Mail and the Promise of Computer-Assisted Negotiations
Impact of Decision Making on Society
- A Change of Heart: Unexpected Responses to Medical Testing
- Values and Decisions
- Protective Decisions: Fear or Prudence
- Learners or Lemmings: The Nature of Information Cascades
- Split Personality: Inconsistencies in Private and Public Decisions

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Stephen J. Hoch, Howard C. Kunreuther, Robert E. Gunther
Parution	03/09/2004
Nb. de pages	340
Format	15 x 23
Couverture	Broché
Poids	425g
Intérieur	Noir et Blanc
EAN13	9780471689386
ISBN13	978-0-471-68938-6