Résumé
"A must read for anybody charged with leading the globalization of his or her company."—Robert W. Galvin, Chairman of the Executive Committee of the Board, Motorola
"Provides the strategic imperatives to succeed in a global business."—John Menzer, President and CEO, Wal-Mart International
Leading-edge thinking on creating and exploiting global presence
This book is a critical blueprint for business leaders who must build their companies' global presence—and convert such a presence into a competitive advantage.
The Quest for Global Dominance offers, in one very accessible source, the intellectual trail of where we've been, where we are, and where we are headed in a global business environment.
The authors—two internationally acclaimed global strategy experts—offer logic-driven frameworks that have been developed, refined, and utilized in their ten years of teaching and consulting for major corporations worldwide. Focusing on both "content" issues—including choice of markets and entry strategies—as well as "process" issues such as creating knowledge networks, almost every chapter is action-oriented, revealing how to build a global presence, cultivate a global mind-set, understand the dynamics of global business teams, and more.
Vijay Govindarajan (Hanover, NH) is the Earl C. Daum Professor of International Business and Director, Achtmeyer Center for Global Leadership, Tuck School of Business, Dartmouth, where he is also Director of the Global Leadership 2020 Program. Anil Gupta (Palo Alto, CA) is a visiting faculty member in the Stanford TechnologyVentures Program and Distinguished Scholar-Teacher and Professor of Strategy and International Business at the Smith School of Business at _the University of Maryland, College Park.
Table of Contents
- Preface.
- Foreword (by C.K. Prahalad).
- The Authors.
- Rising Up To The Global Challenge.
- Building Global Presence.
- Lessons from Wal-Mart's Globalization.
- Exploiting Global Presence.
- Cultivating A Global Mindset.
- Building A Global Knowledge Machine.
- Dynamics of Global Business Teams.
- Changing The Rules of The Global Game.
- Globalization in the Digital Age.
- End Notes.
- Bibliography.
L'auteur - Vijay Govindarajan
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth. He directs with Chris Trimble the William F. Achtmeyer Center for Global Leadership.
L'auteur - Anil K Gupta
Anil Gupta (Palo Alto, CA) is a visiting faculty member
in the Stanford TechnologyVentures Program and
Distinguished Scholar-Teacher and Professor of Strategy and
International Business at the Smith School of Business at
_the University of Maryland, College Park.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Vijay Govindarajan, Anil K Gupta |
Parution | 01/08/2001 |
Nb. de pages | 296 |
Format | 16 x 23,7 |
Couverture | Relié |
Poids | 576g |
Intérieur | Noir et Blanc |
EAN13 | 9780787957216 |
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