The Power of Moments

Why Certain Experiences Have Extraordinary Impact

Chip Heath, Dan Heath - Collection Business

320 pages, parution le 07/03/2019

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Résumé

THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them? In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.

Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.
Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

L'auteur - Chip Heath

Chip Heath est actuellement professeur de psychosociologie des organisations à l'école de gestion de Stanford University depuis 2000. Il a fait des études techniques et de psychologie à Stanford.

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L'auteur - Dan Heath

Son frère cadet, Dan Heath, titulaire d'un MBA de la Harvard Business School, est conseiller en formation de dirigeants à Duke Universitv. Il a précédemment été chercheur à la HBS. Il est aussi co-fondateur d'une maison d'édition de manuels universitaires, Thinkwell.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Penguin
Auteur(s)	Chip Heath, Dan Heath
Collection	Business
Parution	07/03/2019
Nb. de pages	320
Format	12 x 19
Couverture	Broché
Intérieur	Noir et Blanc
EAN13	9780552174459