The Politics of Fortune

A New Agenda for Business Leaders

Jeffrey E. Garten

212 pages, parution le 20/11/2002

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Résumé

In The Politics of Fortune, Jeffrey E. Garten poses two questions:

What is the emerging shape of the world in the wake of both the September 11 terrorist attacks and the corporate scandals that began with Enron? What role should business leaders play in this new era? In this controversial book, Garten recommends a bold but feasible new agenda for CEOs-one that will not only require them to rebuild their tarnished reputations, but to partner with government in charting a new course that differs radically from what we've known in the 1980s and 1990s.

Garten calls for business leaders to engage in constructive public initiatives to an extent that we've not seen since the immediate aftermath of World War II. He shows how CEOs must change not just their corporate and public strategies but their way of thinking about their responsibilities-not only to their shareholders but to a broader society. He describes the challenges that they must confront and the concrete steps that they must take in a number of areas:

Protecting homeland security
Rebuilding trust in markets and corporate America
Establishing a stronger foundation for free trade
Devising better ways to reduce global poverty
Expanding corporate citizenship abroad
Charting a more effective foreign policy
Reorienting business education for the new era

The Politics of Fortune contains critical insights for anyone who wants to understand better the context for the enormous changes sweeping over our country and our world, and the role that private enterprise must play in building a more secure and more prosperous future.

Contents

A New World
Precedents for Leadership
Rebuilding the Reputation of CEOs
Protecting the Homeland
Restoring Integrity to Markets
Preserving Economic Security
Sustaining Free Trade
Reducing Global Poverty
Expanding Corporate Citizenship
Influencing Foreign Policy
Improving Business Education
The Challenge Ahead

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Jeffrey E. Garten
Parution	20/11/2002
Nb. de pages	212
Format	14,5 x 21,5
Couverture	Relié
Poids	422g
Intérieur	Noir et Blanc
EAN13	9781578518784
ISBN13	978-1-57851-878-4