The new bottom line

Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger

274 pages, parution le 22/07/2003

Ajouter à une liste

Indisponible

Résumé

Modern companies create value from within their operations - such as offices, shops and factories - and sell this value on to consumers. Their common assumption is that the path to improved profitability lies in doing this better and cheaper.

The New Bottom Line shows how the next level of wealth creation, and therefore the opportunity for growth, lies along a different dimension - in helping individuals maximize their personal productivity and 'profitability' in driving forward a new bottom line of 'Value in my life'.

This shift from Value from our operations to 'Value in my life' fundamentally changes what successful companies do, and how. No consumer-facing business, whether in manufacturing, retailing, financial services, utilities, telecommunications, leisure, media or marketing is immune from its pressures. As the authors convincingly demonstrate, marketing will never be the same again.

Introduction : Designing value around people
The value gaps
Untapped assets
The new bottom line
Trading agency
Solution assembly
Passion partnership
Learning to fly
Let the customer drive your company-literally
Organize operations around your customer
Build partnerships around your customer
Become a company that works for me
Make marketing service
A new vision of value

Figures
Boxes
Tables

L'auteur - Alan Mitchell

Alan Mitchell is a well-known author and writer on brands, marketing, and improving customer value.

L'auteur - Andreas W. Bauer

Andreas Bauer is Head of the International Competence Centre on Retail and Consumer Goods at Roland Berger Strategy Consultants, Germany and is especially familiar with the challenges and best practices in the marketing environment.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Capstone Publications
Auteur(s)	Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger
Parution	22/07/2003
Nb. de pages	274
Format	16 x 24
Couverture	Relié
Poids	580g
Intérieur	Noir et Blanc
EAN13	9781841124766
ISBN13	978-1-84112-476-6