The Last Mile

Every industry that interacts, develops and uses the Internet will be impacted by broadband. The technology behind it is truly cutting edge. The goal is high-speed delivery of a broad range of interactive multimedia content. Broadband will no doubt change the industry as we know it today.

The Last Mile: Broadband and the Next Internet Revolution discusses the business impact of broadband in non-technical terms. It explains how broadband works and how it will affect you, your company and the world around you. It allows you to begin thinking of the future and how you can become a major player in the new digital future. This book merges all the disciplines together so you can finally see the big picture the technology behind broadband and how to prepare your company to be a player. Using brilliant examples, including the recent AOL/Time Warner merger, The Last Mile: Broadband and the Next Revolution is the must-have guide for the business executives and managers who are responsible for staying on top of the latest changes in technology so that their company can continue to grow and prosper. The book identifies new opportunities in the market due to the evolution of broadband that individuals and companies alike can take advantage of. It discusses how broadband will likely effect various other industries, as well as forecasting its overall limitations and how companies will have to deal with them.

Key features

• The first broadband book for the business community, providing the first look at the next Internet
  revolution.
• Focuses on how broadband will change the business environment, identifying its
  strengths and weaknesses and the business opportunities that will arise from its use by the
  consumer.
• Prepares businesses of all sizes for the next fundamental shift that will change how
  they communicate with their consumers and other businesses.