The Interactive Marketplace
Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products
Résumé
In this practical guide to the future of e-business, Keith
T. Brown clearly explains why the most successful
business-to-consumer e-businesses, now and in the years
ahead, are those built on interactive business-to-business
platforms that integrate Internet technology into all
phases of business operations. And he arms readers with the
knowledge and skills needed to create solid interactive
business plans
Contents
- The Rise of Interactivity
- Being Controlled
- One-to-One Marketing, One-to-One Service
- Mass Customization: All Products One of a Kind
- Everything Is a Commodity; Nothing Is a Commodity
- Delivering the Whole Product
- The Death of Competition as We Know It
- The Vortex Effect
- Community Is the End Game
L'auteur - Martin C. Brown
Martin C. Brown develops programming-heavy Web sites for compames such as HP, Oracle, and his own vcnture toodware.net. His primary languages include C, C++, Java™, Perl, and Python. He lias more than a décade of expérience managing mixcd-platform networks, coveririg everything frorn network design to top-lcvel staff management. In addition to hi;> hook authoring, he works with Microsoft dtveloping white papers and acting as an S\lh for their certification program. He is a regular contrihutor to a number of magazine sites.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Martin C. Brown |
| Parution | 01/08/2000 |
| Nb. de pages | 240 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 530g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780071363433 |
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