The Handbook of International Direct and E-Marketing

Now in its fifth edition, this handbook is concerned with direct marketing as a medium for international and cross border commerce, and provides a unique tool for direct marketing specialists.

At its core is a directory and e-marketing service providers around the world and a series of coutry profiles describing the current local DM environments in 50 coutries. This directory is prefaced by a series of authoritative articles which highlight the trends and prospects for international direct marketeers in the coming year.

This new edition has been expanded to cover all aspects of Internet and ‘e' marketing. Away from the hype of the dotcom revolution, international direct marketing is one of the main beneficiaries of the Internet's power and flexibility and the handbook aims to provide access to marketing resources and services that specifically help companies exploit the marketing potential of the Web.

Part One covers:

• Strategies for e-marketing
• Industry trends
• Developing legislation
• A new framework for postal services
• USA: Land of opportunity
• E-commerce and outsourcing in Europe
• Multi-lingual marketing messages

A country-by-country directory in Part Two includes:

• Providers of DM services
• Service and product listings
• e-marketing services