The Eternal E-Customer

"The Eternal E-Customer provides a very readable, practical overview of the strategies and technologies that can be used to convert clicks to loyal customers. a must-read for every click-and-mortar executive."

-Aaron Kleiner,

Cofounder, MIT Enterprise Forum

"Aside from being an extremely articulate visionary, Bryan [Bergeron] has accomplished the rare féat of combining a remarkably thorough synopsis of the technologies and companies changing the digital landscape while offéring compelling and concise explanations of how they will affect our lives.

My recommendation ... read this book now!" -Lucie Salhany

CEO LiféFIX and former Chairman Fox Television
"The Eternal E-Customer does a masterful job. Dr. Bergeron is superb at défining the architecture, design considerations, business models, and delivery approaches that form the foundation of this new era. He presents a road map for the next generation of Web-based service delivery."

-John E Glaser, Ph. D.

Vice President and Chief Information Officer, Partners HeaithCare System

"If you're a manager in an organization thats trying to figure out a crack Web strategy, this book is for you.... [The Eternal E-Customer] tells you how to create the next generation Web site, one that emotionally conneèts with users and brings them back and makes them féel comfortable and included and valued. Web sites with these 'Emotionally Intelligent Interfaces' are going to.thrive."

- -Peter Leyden, coauthor of The Long Boom: A Vision for the Coming Age of Prosperity
, and the former Managing Editor of Wired magazine.

Contents

• Foreword
  
• Preface
  
• Introduction
  
• Achnowledgments
  
• Part I e-Business
  
• Business in Internet Time
  
• New Rules New Game
  
• Customer Relations
  
• Part 2 Technological Underpinnigs
  
• The Human-Computer Interface
  
• Bots Intelligent Agents, Vitual Personalities
  
• Technological Trajectory
  
• Part 3 Putting It All Together
  
• Leveraging Technology
  
• Rate- Limiting Factors
  
• Making Your Move
  
• Making Your Move
  
• References
  
• Glossary
  
• Index