The Economic Environment of Business

John Sloman

376 pages, parution le 30/12/2004

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Résumé

The Economic Environment of Business is a concise textbook of economic principles, written with the business student in mind.

Well known for his popular and student-friendly texts in economics, John Sloman successfully integrates essential economic theory with the business context in this exciting new book.

Key features:

Opening chapter sets the scene, looking at the whole business environment
Sections on topics not normally found in economics textbooks show the link between economics and other business subjects, including PEST analysis, pricing in practice, strategy and business ethics
Extensive use of case studies of famous companies, such as Gap, Microsoft and Body Shop, relate economic principles to specific business issues
Examples of applications of economic theory to areas such as the stock market, e-commerce and environmental policy show how economics is relevant to the analysis of businesses and business decision making

Tried and tested learning features, including:

Key Ideas explained in context and cross-referenced throughout the book to highlight how different areas of economics are inter-related
All technical terms defined in the margin of the page where they first appear
Frequent summaries
Pause for Thought questions to encourage reflective learning
Extensive web references at the end of each part

A wealth of student resources on the book's companion website at www.pearsoned.co.uk/sloman, including:

Large bank of multiple choice questions with feedback.
Links to websites of interest.
Monthly updated links to news articles.
Additional case studies.

The Economic Environment of Business is the ideal choice for students taking a short introductory course in economics as a part of a business-related degree or MBA programme. It is also useful in support of longer business environment modules.

L'auteur - John Sloman

John Sloman is Director of the HE Academy Economics Subject Centre at the University of Bristol, and Principal Lecturer at the University of the West of England. He has written several best-selling textbooks in economics, also published by Pearson Education.

Sommaire

Preface
Introduction
- Economics and the business environment
Markets, Demand And Supply
- The working of competitive markets
- Demand and the consumer
- Supply decisions in a perfectly competitive market
The Microeconomic Environment Of Business
- Pricing and output decisions in imperfectly competitive markets
- Business growth and strategy
- Labour and employment
- Government, the firm and the market
The Macroeconomic Environment Of Business
- The economy and business activity
- Government macroeconomic policy
The Global Business Environment
- The global context of business
- Multinational corporations and business strategy in a global economy
Web Appendix
Key Ideas
Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	John Sloman
Parution	30/12/2004
Nb. de pages	376
Format	19,5 x 26,5
Couverture	Broché
Poids	720g
Intérieur	Quadri
EAN13	9780273681328
ISBN13	978-0-273-68132-8