The ebay Phenomenon

With over ten million registered users and over one million auctions being held daily, eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world: eBay invented a new industry, creating an exciting original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable E-commerce companies in business today and reveals how eBay customers have prospered and profited from the site. Revealing the philosophies and inner workings of this digital giant, this book gives readers an unparalleled insight into this company that continues to find innovative ways to beat competitors, and create tightly knit E-communities. They'll also discover valuable business lessons as Bunnell uncovers eBay's future plans for successful digital commerce, developing customers for life, and creating a community of customers.

David Bunnell (San Francisco, CA) is the CEO of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including Internet, books, conferences, and television. Upside magazine is the preeminent magazine for executives and managers eager to understand the business and finance news of the technology industry.

The buzz about The ebay Phenomenon

"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. Itdemonstrates how a small, driven group of people can listen to customers and reinvent the world–inspiring!"–David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."–Eric Nee, Senior Writer, Fortune

From the book
Table of Contents

The eBay Phenomenon

Pierre Omidyar Starts a Company

The eBay Nation

eBay's Business Model

Inside eBay

Strategic Evolution

Contraband, Blackouts, and Weird Stuff

Competing for the Future

Wither eBay