The Business of Streaming & Digital Media

Dan Rayburn, Michael Hoch

224 pages, parution le 08/04/2005

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Résumé

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

Audience

Decision makers of media and entertainment companies, technical staff at media companies, and business owners considering streaming-related projects

L'auteur - Dan Rayburn

Dan Rayburn , Dan Rayburn is recognized as the "voice for the industry" and as one of the Internet industry's foremost authorities, speakers, and writers on Streaming and Digital Media Technologies for the past ten years. As Executive Vice President for Streaming Media Inc., he is responsible for the growth and direction of the conference, on-line, and research divisions.

L'auteur - Michael Hoch

Michael Hoch , Michael Hoch is the Vice President of Research at RampRate, and oversees the company's primary research activities and IT outsourcing analysis for RampRate clients. Prior to RampRate, Michael was a research director at Aberdeen Group, where he advised Global 2000 enterprises and the world's top technology vendors on the business value, market dynamics, competitive landscape, and go-to-market strategies of network and data center optimization, streaming and digital media, and delivery and distribution technologies.

Sommaire

Why Get into Streaming and Digital Media?
Technology Primer: The Basics of Streaming and Digital Media
The Four Keys to a Profitable Streaming or Digital Media Business
It's Not Childs Play: Learning From the Pitfalls from of the Past Three Years
Quality and Content Are King and Queen of the Digital Media Realm
Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business
Appendix A: Use of Streaming and Digital Media Report
Appendix B: Enterprise Streaming: Return on Investment Report

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Dan Rayburn, Michael Hoch
Parution	08/04/2005
Nb. de pages	224
Format	15 x 23
Couverture	Broché
Poids	390g
Intérieur	Noir et Blanc
EAN13	9780240805986