The Bear Necessities of Business

Building a Company with Heart

Maxine Clark, Amy Joyner

326 pages, parution le 07/06/2006

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Résumé

Build-A-Bear Workshop is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide.

Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.

Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to:

Get your business started
Become a great boss
Connect with your customers
Add value to the overall experience
Effectively market your company
Plan for future growth
Give back to your customers, employees, and community

Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.

Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees-and those who consistently rise to the top-are those who think like entrepreneurs!

L'auteur - Maxine Clark

Maxine Clark est une confectionneuse de tartes inspirée, membre d'une famille de pâtissiers écossais. Auteur de livres et d'articles de cuisine, styliste culinaire reconnue, elle est aussi un professeur d'une compétence rare. Elle enseigne dans des écoles de cuisine renommées à Londres, en Sicile et en Toscane. Son travail fait régulièrement l'objet d'articles dans des revues et des journaux spécialisés.

L'auteur - Amy Joyner

Amy Joyner is a former award-winning business reporter who has written on entrepreneurship for many years. She is a small business expert as well as author of The eBay Millionaire and coauthor of Making Dough, both published by Wiley.

Sommaire

Introduction
Getting Started
Being A Great Boss
Connecting With Your Computer
Creating An Incredible Experience
Using Essential Marketing Strategies
Growing Your Business
Giving Back
Acknowledgments
About the Authors
Index

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Maxine Clark, Amy Joyner
Parution	07/06/2006
Nb. de pages	326
Format	15,5 x 24
Couverture	Relié
Poids	546g
Intérieur	Noir et Blanc
EAN13	9780471772750
ISBN13	978-0-471-77275-0