The 7 Essential Steps to Successful eBay Marketing

Creative Strategies to Boost Profits Now!

Janelle Elms, Phil Dunn, Amy Balsbaugh - Collection Business/eBay

208 pages, parution le 18/08/2005

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Résumé

Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You'll also get valuable advice on enhancing and expanding your business.

Create a sound business plan
Take advantage of built-in and third-party sales tools
Establish a strong eBay brand
Write compelling product descriptions
Be an effective salesperson
Ensure customer satisfaction and retention
Measure your success and improve your business

L'auteur - Janelle Elms

Janelle Elms is a lead instructor with eBay University and creator and teacher of the highly successful eBay 101 and 102 classes taught nationwide. A Silver PowerSeller on eBay, Janelle specializes in coaching individuals and companies on how to build successful eBay businesses and maximize their profits. She has trained more than 10,000 people in eBay sales, marketing, customer service, and customer retention strategies.

L'auteur - Phil Dunn

Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.

L'auteur - Amy Balsbaugh

Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay's PowerSeller program since its inception.

Sommaire

Acknowledgments
Introduction
Make a Plan: Your First Step to Success
Seller's Toolbox: Use eBay and Other Resources to Increase Sales
Putting a Face on Your eBay Brand: Critical Presentation and Visual Techniques
Sell Anyone Anything with Words: Effective Copywriting Techniques
Advanced Marketing Strategies: Extra-Mile Salesmanship for High-Profit Sales
Customer Satisfaction and Retention: The Holy Grail of eBay Sales
Take It to the Next Level: Charting Your Course, Measuring Success, Planning for the Future

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Janelle Elms, Phil Dunn, Amy Balsbaugh
Collection	Business/eBay
Parution	18/08/2005
Nb. de pages	208
Format	15 x 22,5
Couverture	Broché
Poids	335g
Intérieur	Noir et Blanc
EAN13	9780072260915
ISBN13	978-0-07-226091-5