Surviving the New Millenium
Lessons from the Asian Crisis
Ang Swee Hoon, Lee Soo Hoon, Lim Guan Hua, Tan Kong Yam
Résumé
As businesses weather the economic storm, they need to adapt to the changing financial, marketing, human resources, and competitive landscapes. This book provides strategic implications in these key areas and provides numerous examples of how businesses adapted to the crisis and are preparing for the new millennium.
Set in the context of the Asian crisis, this book is applicable broadly as the strategies and underlying principles are relevant and valuable in many contexts. The Asian crisis has provided an interesting and instructive context to study what businesses have to do to succeed in the new millennium.
This book is a 'must read' on strategic issues regarding
managing businesses during and beyond the economic crisis,
and into the 21st century.
It provides the reader with an understanding of the causes
underlying an economic crisis, and offers managerial and
innovative insights and solutions to carry a business
beyond the crisis and into the new millennium.
Covering topics in macroeconomics and business functional
areas in finance, corporate restructuring, marketing
innovations, alliances, and human resources management,
this book provides both anecdotal evidences and underlying
principles of effective strategies for the crisis and the
century ahead.
L'auteur - Ang Swee Hoon
Ph.D., National University of Singapore.
L'auteur - Lee Soo Hoon
Ph.D., National University of Singapore.
L'auteur - Lim Guan Hua
Ph.D., National University of Singapore.
L'auteur - Tan Kong Yam
Ph.D., National University of Singapore.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Ang Swee Hoon, Lee Soo Hoon, Lim Guan Hua, Tan Kong Yam |
| Parution | 01/04/2000 |
| Nb. de pages | 280 |
| Format | 16 x 23,5 |
| Couverture | Relié |
| Poids | 650g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780071160308 |
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