Supermarket Wars

Global Strategies for Food Retailers

Andrew Seth, Geoffrey Randall

188 pages, parution le 29/09/2005

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Résumé

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analysing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing, illustrating them with many compelling examples.

L'auteur - Andrew Seth

Andrew Seth is Chairman of the ingram Partnership and a non-executive director of several companies. After thirty years as an international manager for Unilever he was Chairman of Lever Brothers UK until 1995. He is a governor of the Royal Shakespeare Company, a board member of Dulwich College Enterprises, and of Dulwich International College China. He is a former board member of the Consumers' Association and former Pro Chancellor of Kingston University.

L'auteur - Geoffrey Randall

Geoffrey Randall is an independent consultant specializing in marketing training. He was previously Head of the Business School of the former Thames Polytechnic, and he now lectures at City University Business School, and also consults on management education for public and private clients. He has written five books on marketing topics, including The Grocers: The rise and rise of the supermarket chains (co-authored with Andrew Seth and published by Kogan Page).

Sommaire

Lift of Tables and Illustrations
Preface
Acknowledgements
Abbreviations
Introduction
The World as a Market
Wal-Mart: The Colossus
Carrefour: The Pioneer
Tesco: Chasing Hard
The Contenders
Issues in Going Global
Information and Technology as Competitive Advantage
Global Advantage: Theory and Practice
Social Issues: Who Loves Global Retailers?
Strategic Options for Local Retailers
Strategic Options for International Retailers
The Future: Where, How, Who?
References and Further Reading
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Andrew Seth, Geoffrey Randall
Parution	29/09/2005
Nb. de pages	188
Format	16 x 24
Couverture	Relié
Poids	472g
Intérieur	Noir et Blanc
EAN13	9781403919106
ISBN13	978-1-4039-1910-6