Summary: the deviant's advantage

Review and analysis of mathews and wacker's book

Businessnews Publishing - Collection Business book summaries

46 pages, parution le 14/09/2016

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Résumé

The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets".

This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today's markets are moving, it's far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your business knowledge

To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	14/09/2016	12/11/2014
Nb. de pages	46	15
Format	12 x 18	-
Couverture	Broché	-
Poids	57g	-
Contenu	-	ePub
EAN13	9782511048788	9782511021644