Summary: the 24-hour customer
Review and analysis of ott's book
Businessnews Publishing - Collection Business book summaries
36 pages, parution le 14/09/2016
Résumé
The must-read summary of Adrian C. Ott's book: "The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy".
This complete summary of the ideas from Adrian C. Ott's book "The 24-Hour Economy" shows that "time is money" is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don't want to spend their time on boring, repetitive tasks and companies who want to get ahead will realise the importance of this Time-Value trade-off. This summary presents four categories of business and shows how each one relates to customers' time considerations.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "The 24-Hour Customer" and discover the key to understanding the buying process of your customers.
This complete summary of the ideas from Adrian C. Ott's book "The 24-Hour Economy" shows that "time is money" is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don't want to spend their time on boring, repetitive tasks and companies who want to get ahead will realise the importance of this Time-Value trade-off. This summary presents four categories of business and shows how each one relates to customers' time considerations.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "The 24-Hour Customer" and discover the key to understanding the buying process of your customers.
Caractéristiques techniques
| PAPIER | NUMERIQUE | |
| Éditeur(s) | Busi Book Sum | |
| Auteur(s) | Businessnews Publishing | |
| Collection | Business book summaries | |
| Parution | 14/09/2016 | 14/10/2014 |
| Nb. de pages | 36 | 15 |
| Format | 12 x 18 | - |
| Couverture | Broché | - |
| Poids | 47g | - |
| Contenu | - |
ePub |
| EAN13 | 9782511045848 |
9782511018323 |
Avantages Eyrolles.com
Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
- Entreprise & Droit Marketing et vente Marques - Publicité
- Entreprise & Droit Marketing et vente E-marketing
- Entreprise & Droit Marketing et vente Téléphone - Lettres commerciales
- Entreprise & Droit Marketing et vente Marketing stratégique - Marketing direct
- Entreprise & Droit Marketing et vente Management commercial
- Entreprise & Droit Marketing et vente Techniques de vente - Négociation
