Summary: selling the dream

Review and analysis of kawasaki's book

Businessnews Publishing - Collection Business book summaries

36 pages, parution le 14/09/2016

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Résumé

The must-read summary of Guy Kawasaki's book: "Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism".

This complete summary of the ideas from Guy Kawasaki's book "Selling the Dream" shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as much as you do. In fact, evangelism is the ultimate sales technique, as you convert your offering from a consumer product to a community cause. In his book, the author explains how you can use this strategy to convince consumers to share your views and buy your products, making your sales process more of a conversion than a demonstration. This summary demonstrates how some of the most successful products have been sold this way and reveals a new approach to selling that promises great results.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "Selling the Dream" and find out how you can evangelize your products and achieve great sales figures.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	14/09/2016	14/10/2014
Nb. de pages	36	15
Format	12 x 18	-
Couverture	Broché	-
Poids	47g	-
Contenu	-	ePub
EAN13	9782511042540	9782511018231