Summary: outside innovation

Review and analysis of seybold's book

Businessnews Publishing - Collection Business book summaries

44 pages, parution le 16/09/2016

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Résumé

The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future".

This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This "outside in" approach to innovation is even better than attempting to assemble the smartest product development people can find. In her book, the author explains how astute and savvy customers, when provided with robust tools, will create products which are more appealing than you can ever develop using your own internal resources alone. This summary will teach you how to provide opportunities to engage your customers and generate energy that will spawn new products and services.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "Outside Innovation" and discover the key to letting your customers decide your future and harnessing their creativity.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	16/09/2016	28/10/2014
Nb. de pages	44	15
Format	12 x 18	-
Couverture	Broché	-
Poids	55g	-
Contenu	-	ePub
EAN13	9782511043219	9782511019672