Summary: how to sell when nobody's buying

Review and analysis of lakhani's book

Businessnews Publishing - Collection Business book summaries

44 pages, parution le 16/09/2016

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Résumé

The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)".

This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it's a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. "Twentieth-century selling techniques are dead, ...If you want to sell and succeed today...you must develop new strategies and new tactics that reflect the realities of these times - our times." In fact, this summary suggests that great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. It encourages readers to set themselves up as a brand - people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life. Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries.

Added-value of this summary:
- Save time
- Understand key concepts
- Increase your business knowledge

To learn more, read "How To Sell When Nobody's Buying" and you'll not only be able to make a living when others are failing, you'll create a long-term profitable strategy.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	16/09/2016
Nb. de pages	44
Format	12 x 18
Couverture	Broché
Poids	55g
EAN13	9782511044667