Summary: fast second

Review and analysis of markrides and geroski's book

Businessnews Publishing - Collection Business book summaries

42 pages, parution le 09/09/2016

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Résumé

The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets".

This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they create. In their book, the authors explain how the major profits in any markets actually tend to accrue to the established corporations which have the skills, resources and the mind-set to take niche products and scale them up into mass markets. By reading this summary, you will learn from the examples of successful fast-second companies and apply the advice on how to conquer the new markets in today's competitive environment.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your business knowledge

To learn more, read "Fast Second" and discover how you can learn from the innovation of others and conquer mass markets.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	09/09/2016
Nb. de pages	42
Format	12 x 18
Couverture	Broché
Poids	53g
EAN13	9782511044162