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Summary: ben & jerry's: the inside scoop
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Summary: ben & jerry's: the inside scoop

Summary: ben & jerry's: the inside scoop

Review and analysis of lager's book

Businessnews Publishing - Collection Business book summaries

46 pages, parution le 09/09/2016

Résumé

The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor".

This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.

Added-value of this summary: 
- Save time
- Understand the key concepts 
- Increase your business knowledge

To learn more, read "Ben & Jerry's: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.

Caractéristiques techniques

  PAPIER
Éditeur(s) Busi Book Sum
Auteur(s) Businessnews Publishing
Collection Business book summaries
Parution 09/09/2016
Nb. de pages 46
Format 12 x 18
Couverture Broché
Poids 57g
EAN13 9782511048283

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