Strategy Bites Back

It is far and less, than you ever imagined ...

Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel

292 pages, parution le 30/12/2004

Ajouter à une liste

Indisponible

Résumé

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious.

If that gets us better strategies, fine. But it doesn't; we get worse ones-predictable, generic, uninspiring, dull. Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all.

The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results-and have some fun in the bargain.

Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from Michael Porter and Peter Drucker to Coco Channel's "little black dress". Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy.

Strategy as the Little Black Dress
Forecasting Whoops
Management and Magic
The Soft Underbelly of Hard Data
Jack Welch on Planning
The Seven Deadly Sins of Strategic Planning
Strategy from the Grassroots
Strategy One Step at a Time
Strategy and the Art of Seduction
and many more antidotes to dull strategy making and blunt business strategies

This book is for everyone involved with strategy - manager, CEO, consultant, professor, student - who wants to see strategy more broadly, more deeply and more playfully.

Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?

L'auteur - Henry Mintzberg

Universitaire de renommée internationale, Henry Mintzberg écrit sur le management et les organisations. Il enseigne la gestion à l'université McGill, à Montréal, et est l'auteur de nombreux livres.

Autres livres de Henry Mintzberg

Gestion des soins de santé : déboulonner les mythes

Comprendre les organisations - enfin !

Histoires du soir pour managers

Manager

Découvrir tous les livres de Henry Mintzberg

L'auteur - Bruce Ahlstrand

Bruce Ahlstrand likes to prospect for strategy gems in unlikely places ? from the game of Texas Hold'em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada.

L'auteur - Joseph Lampel

Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions.

Sommaire

What's In A Word?
SWOTed by Strategy
Strategy Carefully
Figuring Strategy
A Vision Of Strategy
Inside The Strategist's Head
Strategy A Step At A Time
Strategy With The Gloves Off And The Halo On
Final Food For Thought

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel
Parution	30/12/2004
Nb. de pages	292
Format	15,5 x 23,5
Couverture	Broché
Poids	535g
Intérieur	Noir et Blanc
EAN13	9780273693468
ISBN13	978-0-273-69346-8