Résumé
Telecommunications Act of 1996, this is the first resource of its kind that defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting, and computer industries in the wake of the 1996 act.
Utilizing extensive case studies, Strategic Management in
Telecommunications helps you understand market research and
strategic planning in the post-1996 telecommunications
world in specific terms. You observe the most successful
telecommunications companies and see how they have reacted
to the convergence of telephony, broadcasting, and the
Internet. What's more, you get a timely overview of the
dynamics currently impacting how industry alliances,
partnerships, affiliations, mergers, and acquisitions
happen -- both domestically and internationally.
An important aspect of this volume is its non-technical explanation of how market researchers and strategic planners work with other telecommunications professionals, giving you an understanding of the important relationships within your telco organization. Also, you get a matter-of-fact look at the specific aspects of the 1996 Telecommunications Act which define future opportunities, challenges, constraints on the market, and strategic planning for telcos.
L'auteur - James K. Shaw
James K. Shaw is an associate professor and the director of the applied economics program at the University of San Francisco. He holds an A.M. in communications from Stanford University and a Ph.D. in political science and managerial science from the University of Nevada.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Artech House |
| Auteur(s) | James K. Shaw |
| Parution | 01/03/2000 |
| Nb. de pages | 394 |
| Format | 15,2 x 23,5 |
| Couverture | Relié |
| Poids | 750g |
| EAN13 | 9781580530187 |
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