Résumé
Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practice
Key features
- Each chapter has a three part opener presented as a two page spread. Openers contain a chapter outline, chapter overview and a list of key learning points.
- Former chapter one has been eliminated. Motivational material has been added to a student preface
- New Chapter 1 focuses on the content of strategy and explains the text's central premise - strategy leading to superior financial performance
- New Chapter 2 on process perspective
- Four chapters on implementation
- Concise part openers
- Chapter opening strategic vignettes which present examples of how certain issues were critical to the success of a recognizable firm.
- Chapters end with a bulleted list of managerial practices
- Two page spread chapter openers containing chapter outline, chapter overview and list of key learning points.
- New Chapter 1 focuses on the content of strategy and explains the text's central premise - strategy leading to superior financial performance.
- New Chapter 2 focuses on the process of strategic management.
- Four chapters on implementation. 9, 10, 11, 12
- Chapter opening vignettes.
- Quality Instructor's Manual
L'auteur - Alex Miller
Autres livres de Alex Miller
Sommaire
- Part 1 Perspectives on Strategic Management
- The Content of Strategy
- The Process of Strategic Management
- Part 2 Strategic Analysis
- External Analysis
- Internal Analysis
- Part 3 Strategy Formulation
- Operations-Level Strategy
- Business-Level Strategy
- Corporate-Level Strategy
- International-Level Strategy
- Part 4 Strategy Implementation
- The Challenges of Change and Organizational Learning
- Context Levers
- System Levers
- Action Levers
- Part 5 Cases In Strategic Management: 36 cases
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Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Alex Miller |
| Parution | 01/01/1998 |
| Édition | 3eme édition |
| Nb. de pages | 1184 |
| Poids | 1640g |
| EAN13 | 9780071154017 |
| ISBN13 | 978-0-07-115401-7 |
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