Repositioning Asia

From Bubble to Sustainable Economy

Philip Kotler, Hermawan Kartajaya

220 pages, parution le 01/10/2000

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Résumé

Repositioning Asia: From Bubble to Sustainable Economy brings together two leading strategists with a unique vision for the future of Asia. Drawing on their extensive experience of marketing strategy, Philip Kotler and Hermawan Kartajaya outline a blueprint for the sustained success of the region. Case studies by Michael Alan Hamlin show how Asian enterprise is remaking itself. From national to corporate level, Repositioning Asia provides guidelines for sustainable growth in an increasingly turbulent global environment.

Repositioning Asia encapsulates both the problems and lessons of the Asian crisis. The book also provides a learning perspective for both governments and companies operating in Asia. Recovery strategies are presented to provide guidelines on how they can climb out of the mire and prepare for the challenges of the new economy, while preventive strategies are suggested to minimize the re-occurrence of similar crises. In addition to perspectives mentioned, the Kotler-Hermawan team fills the book with fascinating case studies and thought-provoking business models.

Asian companies have been impacted by the Asian crisis in many different ways. Some faced dangers while others saw opportunities. The book is worthwhile for all business professionals to read and adopt some business strategies that will enable them to become sustainable company amidst the increasingly dynamic business environment.

Contents

BACKGROUND.

Understanding the Asian Crisis.

TRANSFORMING THE NATIONS.

In Search of the Sustainable Economy.
Repositioning the Asian Economy.
Reshaping Asia's Culture and Vision.

REVITALIZING THE COMPANIES.

Only the Sustainable Succeed.
A Winning Business Strategy Model for Asian Companies.
The 3Cs Formula for MNCs.
Index.

L'auteur - Philip Kotler

Philip Kotler est le plus réputé des Professeurs en Marketing, tant en Europe qu'aux USA. Auteur de gros manuels célèbres, il livre ici la synthèse de son savoir.

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L'auteur - Hermawan Kartajaya

Hermawan Kartajaya is the CEO of MarkPlus Strategy Consulting and President of the Asia Pacific Marketing Federation (APMF). Kartajaya is also a council member of the World Marketing Association (WMA).

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Philip Kotler, Hermawan Kartajaya
Parution	01/10/2000
Nb. de pages	220
Format	16 x 23,5
Couverture	Relié
Poids	557g
Intérieur	Noir et Blanc
EAN13	9780471846659

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