Provocateur
Images of Women and Minorities in Advertising
160 pages, parution le 01/12/2000
Résumé
This well illustrated book looks behind the scenes of
contemporary culture to help us understand the hidden
messages and social meanings of advertising arguably the
most powerful cultural and economic institution on earth
today.
CorteseŽs careful exploration of the advertising media and specific ads focuses on depictions of women and minorities to unravel the opportunism inherent in ideologies of domination and control in contemporary commerce. His deep reading of the meaning of contemporary advertising will fascinate all media followers and serve as an excellent text for any course in media, communications, and cultural studies.
Contents
- Preface
- Representations, Multiculturalism, and Mass Media
- Visual Attraction, Body Display, and Advertising
- Constructed Bodies, Deconstructing Ads: Sexism in
Advertising
- Symbolic Racism in Advertising
- Ethnic Advertising
- Speed and Fragmentation: Toward Postmodern
Consciousness
- Glossary
- References
- Index
- About the Author
L'auteur - Anthony J. Cortese
Anthony J. Cortese's previous writings on advertising have led to interviews on ABC's 20/20. He lives in Dallas where he is professor of sociology at Southern Methodist University.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Rowman & Littlefield Publishers |
| Auteur(s) | Anthony J. Cortese, Cortese |
| Parution | 01/12/2000 |
| Nb. de pages | 160 |
| Format | 17,3 x 25,5 |
| Couverture | Broché |
| Poids | 316g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780847691753 |
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