Powerful Products

"Faster, cheaper, better." That's been the mantra of business for decades — in just that order--with the "better" part all but obliterated by "faster and cheaper."
According to authors Bean and Radford, it's time for manufacturers to put the emphasis on the "better" — because it's better products, not just cheaper ones, that will be the key to success in the coming millennium. Companies that want to shine in the twenty-first century will provide more new, exciting, innovative, and cost-effective products than ever before.
In Powerful Products, Bean and Radford offer readers a thoroughly researched product development process that guarantees success virtually every time. With this winning formula, readers will learn to:
Develop a workable and specific market segmentation model that is used to target new products
Create a product development strategy that is in alignment with the goals and strategies of the company
Achieve consistent, repeatable product success, and more
About the Authors:
Roger Bean (Grand Rapids, MI) has more than 23 years of corporate experience in such diverse areas as marketing, product development, sales, market development, and consulting. Russell Radford (Winnipeg, Manitoba) is associate professor and director of the International Executive MBA Programs, Faculty of Business at the University of Manitoba.

Table of Contents
1. Strategic Product Development
2. The Genesis of New Products
3. Strategic Opportunities--Strategic Responsibilities
4. A Strategic Understanding of Customer Needs
5. Corporate Differences and Product Development
6. The New Product Decision Screen
7. Staffing and Development Activity
8. Managing Existing Products and Markets
9. Analysis of Opportunity
10. Creating the Proactive Product Development System--The Principles Behind the Action
11. The Proactive Product Development System
12. Experimentation and Rapid Prototyping
13. From Pilot Production to Product Retirement--Managing the Post Product Development Process
14. Implementing Strategic Product Development
Appendix I: Decision Screen Format
Appendix II: Strategic Plan Format