Résumé
- Understand strategic thinking and the process of strategy formation.
- Create better strategies — and do it more quickly.
- Win support for your strategies throughout the enterprise.
Contents
Understanding the strategy game
- Business as a competitive game
- Some fundamental beliefs about business success
- The quest for a business logic
- The reality of business strategy
- Why is everyone reinventing the wheel?
- Integrating personal and business development agendas
- Developing personal strategies
- Developing business strategies
- Winning support for your strategies
- Influencing others
- Taking action in context
- Developing your strategc sense and imagination
- Learning how to adapt
- Intuition, the ultimate skill
- Epilogue
- Index
L'auteur - Patrick Thurbin
is Principal Business Consultant and Strategy Lecturer at the Business School, Kingston University, where he Director of the internationally-recognized Open Learning MBA Program. He has spent more than 20 years serving in a wide range of management and consulting roles, and has taught business strategy at the Academy of National Economy in Moscow, Russia. His publications include The Influential Strategist (Financial Times Prentice Hall).
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Prentice Hall |
Auteur(s) | Patrick Thurbin |
Parution | 01/04/2001 |
Nb. de pages | 221 |
Format | 16 x 24 |
Couverture | Relié |
Poids | 609g |
Intérieur | Noir et Blanc |
EAN13 | 9780273654247 |
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