Operations Management and Interactive CD

Features

• NEW—Two supplement chapters—Operations Technology, the Internet and ERP (7S), and E-Commerce and Operations (11S).
• • Offers students examples of business to business electronics commerce to illustrate the importance of these growing topics.
• NEW—Running service case study.
• • Discusses 8 operational decisions Southwestern University faces as it expands its successful football program.
• NEW—Free Student CD-ROM—Packaged free with every new copy of the text, and contains Lecture notes; Interactive video cases: These cases feature real companies and allow students to watch a short video clip, read about the key topics, see the authors discuss the case and pose several questions that can be then e-mailed to their instructors. These case studies can also be assigned without using class time to show the videos; Video Clips: Several one to two minute videos appear throughout the book and are noted in the margins. These video clips illustrate chapter-related topics with films at Harley-Davidson, Ritz Carlton, Kurt Manufacturing and other firms; Practice Problems; Excel OM Software: Our exclusive Excel add-in automatically creates worksheets to model and solve problems; Quizzes; Extend Simulation Software: A powerful student version of this graphic simulation package that comes with tutorials, a user's manual, and a dozen pre-built models; Tutorials; and Link to myPHLIP Companion Website support: www.prenhall.com/heizer.
• NEW—Revamped homework problems—Expanded by almost a third!
• • Provides students with largest, clearest, most diverse set of problems.
• NEW—Expanded service coverage—Recognizing that a dominant proportion of jobs and operations decisions exist in services.
• • Provides students with discussion of service operations throughout the text with additional examples and new cases.
• NEW—New myPHLIP companion Website—Contains online quizzes, case studies, virtual tours, Internet exercises and more.
• • Interesting supplemental material for use by the instructor or student.
• Online course management: WebCT, Blackboard, and e-College—Prentice Hall is proud to provide the content and support that has been preloaded into course management systems.
• • Professors save time and energy by using pre-created, superior content to develop their courses while still having total flexibility and control to select the online course management system that best fits their needs.
• Stronger global emphasis—Now includes international, multidomestic, global, and transnational strategies
• • Demonstrates to students how world economies tie together in an exclusive Chapter 3, Operations in a Global Environment.
• Global company profiles—Open each chapter with a two-page photo essay.
• • Shows examples of how well-known firms address the topics covered in that chapter.
• Solved Problems.
• • Serves as models for students as they work unsolved problems on their own.
• OM in action boxes—These half page examples are drawn from a wide variety of sources, including The Wall Street Journal, New York Times, Fortune, Forbes and Harvard Business Review.
• • Brings Operations Management to life for students and helps reinforce key points.
• Database Applications.
• • Permits students to interpret outputs of realistic problems.
• Critical Thinking exercises.
• • Challenges students to face cultural, ethical, or critical issues of business today.
• Chapter-end problems.
• • Allows students to test and expand their understanding of material with three levels of difficulty.
• Marginal notes and definitions.
• • Highlights interesting and motivational sidebars for students without interrupting flow of the text.

1. Operations and Productivity.
2. Operations Strategy for Competitive Advantage.
3. Operations in a Global Environment.
4. Forecasting.

II. DESIGNING OPERATIONS.

III. MANAGING OPERATIONS.

IV. QUANTITATIVE MODULES.

TUTORIALS ON STUDENT CD: 1. Statistical Tools for Managers.
2. Acceptance Sampling.
3. The Simplex Method of Linear Programming.
4. The MODI and VAM Methods of Solving Transportation Problems.