Next Generation Product Development

Michael McGrath

380 pages, parution le 04/06/2004

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Résumé

A Hands-on managers guide to making the most of todays product development breakthroughs

A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of the ways in which companies are able to achieve substantially higher levels of development productivity, while better aligning product development with strategy through new practices and systems.

Processes explored in Next Generation Product Development, and enabled by cutting-edge new-enterprise software, promise to explode the possibilities of what product development professionals can accomplish. This hands-on practitioners guidebook will:

Establish a common set of frameworks and concepts
Introduce new project portfolio and product strategy management practices
Help R&D professionals increase productivity by 30 to 50 percent

L'auteur - Michael McGrath

Michael McGrath (Waltham, MA) is a worldrenowned expert on product development and strategy. Cofounder of global management consultants Pittiglio Rabin Todd & McGrath, he led the firms development of the now widely adopted Product And Cycle-time Excellence (PACE) methodology.

Sommaire

Introduction
Resource Management
Project Management
Portfolio Management and Product Strategy
Conclusion

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Michael McGrath
Parution	04/06/2004
Nb. de pages	380
Format	16 x 24
Couverture	Relié
Poids	705g
Intérieur	Noir et Blanc
EAN13	9780071435123
ISBN13	978-0-07-143512-3