Net results.2
Best pratices for web marketing
Rick E Bruner, Leland Harden, Bob Heyman
Résumé
Net Results.2 will teach you how to use the Internet to
promote your company, build your online brand equity,
generate sales leads, sell direct through online venues,
buy or sell Web advertising, optimize Web site usability,
and execute online marketing campaigns.
The authors of Net Resuits.2 have proven yet again that you
can create a successful online marketing strategy with
sound business fundamentals, a proven strategy, and a
dynamic vision. Written by three of the pioneers of online
marketing with over 20 years of collective online marketing
experience, this comprehensive book reveals the proven
strategies that the authors used to execute profitable
online campaigns for such companies as America OnIine~
Barnes and Noble@; Gillette~ Bristol-Myers Squibb1 Home
Depot IBM and American Express.
Rich in expert advice and real-world case studies, this
unique book clearly instructs you on how tc, deploy an
Internet game plan tc, increase your profitability and
build brand equity online. Success online requires hard
work, focus, and discipline. This book will help you get
there faster and with fewer mistakes.
- Contents at a Glance
- Introduction
- Part 1 Get the Site RIght: Web
Fundamentals
- 1 Return on Investment Goals
- 2 Web Value Propositions
- 3 Design Optimization
- Case Study 1.- GiftCertificates.com.- Refining
Usability
- 4 Using Domain Names to Build Your Brand
- Part Il Audience Development
- 5 Find and Be Found: Strategies for Search Engines and
Directories
- 6 Word of Web: Email, Permission, and Viral
Marketing
- Case Study 2: Alkami BioSystems: Bootstrap Marketing
for BioTéch
- 7 Building Online Audiences: Affinity Sites and
Affiliate Programs
- Case Study 3: Small Business Depot: The Value of Good
Company
- 8 Media Savoir-Faire: Public Relations for a Digital
Age
- 9 Paid Media: Making Dollars and Sense with Web
Advertising
- Appendix: Internet Resources
- Index
Caractéristiques techniques
PAPIER | |
Éditeur(s) | New Riders |
Auteur(s) | Rick E Bruner, Leland Harden, Bob Heyman |
Parution | 01/12/2000 |
Nb. de pages | 343 |
Format | 17,3 x 23,1 |
Couverture | Broché |
Poids | 461g |
Intérieur | Noir et Blanc |
EAN13 | 9780735710245 |
Avantages Eyrolles.com
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