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Max-e-Marketing for the Net Future
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Max-e-Marketing for the Net Future

Max-e-Marketing for the Net Future

How to Outsmart the Competition in the Battle for Internet-Age Supremacy

Stan Rapp, Chuck Martin

251 pages, parution le 01/12/2000

Résumé

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-commerce visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.

Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Contents

  • Preface
  • Acknowledgments
  • New Millenium! New Networked Economy! New Marketing imperatives!
  • Imperative 1 - Use what you know to drive what you do
  • Imperative 2 - Erase the line between product and service
  • Imperative 3 - Make each relationship as different as each customer
  • Imperative 4 - Do as little as possible yourself
  • Imperative 5 - Make your interactive process become the product
  • Imperative 6 - Factor futurevalue into every move you make
  • Imperative 7 - Make business responsible for marketing and marketing responsible for business
  • Where do you go from here?
  • URL listing
  • Glossary
  • Index

L'auteur - Chuck Martin

Chuck Martin is a bestselling author and internationally known business strategist. As Chairman and CEO of NFI Research, he operates a global idea exchange and research engine with a network base of more than 2,000 senior executives and managers from more than 1,000 companies in more than 50 countries, including half the Fortune 100.

Caractéristiques techniques

  PAPIER
Éditeur(s) Mc Graw Hill
Auteur(s) Stan Rapp, Chuck Martin
Parution 01/12/2000
Nb. de pages 251
Format 16 x 23,5
Couverture Relié
Poids 575g
Intérieur Noir et Blanc
EAN13 9780071364720

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