Max-e-Marketing for the Net Future
How to Outsmart the Competition in the Battle for Internet-Age Supremacy
Résumé
Rapp and Martin show how Max-E-Marketing can put measurable
responses from valued customers at the heart of the
marketing process to maximize sales, both online and
offline. They describe proven techniques for using Internet
technology to more effectively target, acquire, and
maintain long-term relationships with valued
customers.
Contents
- Preface
- Acknowledgments
- New Millenium! New Networked Economy! New Marketing
imperatives!
- Imperative 1 - Use what you know to drive what you
do
- Imperative 2 - Erase the line between product and
service
- Imperative 3 - Make each relationship as different as
each customer
- Imperative 4 - Do as little as possible yourself
- Imperative 5 - Make your interactive process become the
product
- Imperative 6 - Factor futurevalue into every move you
make
- Imperative 7 - Make business responsible for marketing
and marketing responsible for business
- Where do you go from here?
- URL listing
- Glossary
- Index
L'auteur - Chuck Martin
Chuck Martin is a bestselling author and internationally known business strategist. As Chairman and CEO of NFI Research, he operates a global idea exchange and research engine with a network base of more than 2,000 senior executives and managers from more than 1,000 companies in more than 50 countries, including half the Fortune 100.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Stan Rapp, Chuck Martin |
| Parution | 01/12/2000 |
| Nb. de pages | 251 |
| Format | 16 x 23,5 |
| Couverture | Relié |
| Poids | 575g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780071364720 |
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