Marché et organisations - revue d'analyse stratégique

Collection Marché & organisations

264 pages, parution le 10/01/2020

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Résumé

Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	L'Harmattan
Collection	Marché & organisations
Parution	10/01/2020	14/01/2020
Nb. de pages	264	-
Format	15.5 x 24	-
Couverture	Broché	-
Poids	416g	-
Contenu	-	ePub PDF
EAN13	9782343194189	9782336890975 9782140140228