Managing with a global mindset

When companies change, so must their managers

During the past decade, significant changes have affected the world economy, forcing companies to adapt to a new world, that of the global economy. The issue of globalization has been with us for some time, much has been written about global companies, but far less has been said about the managers who have to make global firms work. Managing with a Global Mindset closes this gap.

Globalization demands a totally new managerial mindset - the global mindset. Jeannet's book, the first of its kind, provides the skill sets required to develop and master a global mindset. It takes a detailed look at the concept and contrasts it with other types of mindsets (domestic, regional, international, multinational). It delivers the knowledge to harness key competencies: from defining the mindset, through to delivering the analytic, strategic and personal skills required, and how to develop future managers of this ilk in companies of all sizes.

Managing with a Global Mindset challenges the international management community, confronting it with innovative managerial concepts and research, developed and invented for the single purpose of assuring the competitive success of companies in the age of globalization.

"it is not sufficient to prepare your corporation for the global age by adjusting your organizational structure, your strategic skills and operational know-how. A change has to take place in the culture of your company, in the minds of your managers:' - Dr Henri B. Meier, Member, Executive Committee, F. Hoff mann-La Roche Ltd

"This is not a flash-in-the-pan academic analysis, looking for the fast buck - this is history, reality, process, imagination and the future. I have worked with Jeannet, he's a class act, so is this book - this is the definitive article:' - Scott Davidson, Chief Executive Officer, ICI Acrylics

"Jean-Pierre Jeannet's book brings clarity to the development of global strategies:'
- Matti Alahuhta, President, Nokia Mobile Phones

"Jean Pierre Jeannet's insights into capturing competitive advantage through globalization are brilliant." - Ed Kangas, Chairman, CEO Deloitte Touche Tohmatsu

"There is only one Jeannet, if you cannot work with him first-hand, this book makes a great alternative, capturing the complexities of the global market with the clarity of the inspirational coach." - David Payne, Vice President, Huntsman Polyurethanes

WHEN COMPANIES CHANGE, SO MUST THEIR MANAGERS.