M-business the race mobility

Knowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In M-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world transformed by mobility.

From innovative business models and next-generation applications to customer experience creation and leadership initiatives, this book provides cogent, convincing analysis of the products and knowledge that business leaders will need to thrive in the new M-commerce arena.

The first book to clearly explain the M-commerce revolution in the language of a broad business audience, M-Business provides a simple three-step plan for navigating the mobile minefield more quickly than competitors. Readers get comprehensive coverage and insights on topics including:

• Emerging business trends--consumer, service, enterprise applications, and infrastructure
• New business models--location-based models, real-time supply chain models, enterprise extension models, and voice portals
• New solution enablers--mobile platforms, voice platforms, wireless application service providers (WASP), and mobile application integration

Table of Contents