International business

Themes and issues in the modern global economy

Debra Johnson, Colin Turner

368 pages, parution le 28/05/2003

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Résumé

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject.

International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.

Case-studies include:

aiding the globalization of SMEs: the OECD's Bologna Charter
China and the WTO
the pharmaceutical industry and the developing world
RUGMARK: social labelling in action
the Argentinian financial crisis
environmental profile of Matsushita Electrical Industrial Company.

Globalization and the International Business Environment
- Globalization and the Changing Business Environment
- Regional Integration and Globalization
- Governance Issues in an Integrating World Economy
- Development and International Production

Enterprise Issues in the Global Economy
- Multinationals - Conduits of Globalization
- Globalizing Small and Medium-sized Enterprises: The Emergence of Micronationals
- The Global Trading Environment within Product Markets
- The Global Trading Environment within Service Markets
- Global Competition Issues
- Culture and Ethics
Challenges for the Global Resource Base
- Labour Issues in the Global Economy
- The International Monetary System
- The Global Economy as an Information Economy
- Greening International Business - Boon or Bust?
- Energy - The Case of a Global and Globalizing Industry
- International Business in a Changing World

Index

L'auteur - Debra Johnson

Debra Johnson is Senior Lecturer at Hull University Business School

L'auteur - Colin Turner

Colin Turner is Principal Lecturer in business strategy at the University of Huddersfield. He has written a number of books on telecommunications and business policy, and has contributed extensively to periodical publications on all aspects of the information society and the informization of business. He also has extensive experience as a consultant to a number of public and private sector organizations that are implementing information society strategies.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Debra Johnson, Colin Turner
Parution	28/05/2003
Nb. de pages	368
Format	17,5 x 24,5
Couverture	Broché
Poids	735g
Intérieur	Noir et Blanc
EAN13	9780415248907
ISBN13	978-0-415-24890-7