Imagination Engineering
Your Toolkit for Business Creativity
Résumé
Mark Ralf Director & Senior Vice President, Purchasing,
Smithkline Beecham
"Imagination Engineering sets out to survey the new
frontiers and find adventurous routes across otherwise
hostile terrain. it is recommended reading for those in
enterprises of every kind:'
Sir Colin Marshall, Chairman, British Airvays
"Prepare to read this book with a pen and paper beside you.
It is a wonderful, practical guide to becoming more
creative, having better ideas and, most importantly,
turning those ideas into reality."
Carole Lee, Head of Innovations, Leo Burnett
Innovations
Imagination Engineering is a complete toolkit for
unleashing your creativity. It is a practical, enjoyable
guide to the world of creativity for those with both feet
on the ground. A handbook of techniques for generating and
implementing creative business ideas and solutions that
covers all the stages of the creative process from
identification to implementation.
Once you have read this book you will have a new way of looking at creativity; putting problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. Your next big idea could be only images away.
L'auteur - Brian Clegg
Brian Clegg enseigne dans les prestigieuses universités de Cambridge, Oxford, et à la Royale Institution. Il est l'auteur de nombreux articles et ouvrages scientifiques.
Autres livres de Brian Clegg
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | Brian Clegg, Paul Birch |
| Parution | 01/03/2000 |
| Nb. de pages | 202 |
| Format | 17,2 x 24,4 |
| Couverture | Broché |
| Poids | 500g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780273649298 |
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