Résumé
The headlines of newspapers are filled with columns inches about Internet billionaires. So much that people could be forgiven for thinking that putting ‘e' in front of any business idea, however insane, is a guarantee of success. But the signs are that the party is over and profits is becoming ‘cool' once more. The truth is rapidly dawning on investors and entrepreneurs alike, that 90% of e-business will make no money and 75% will probably fail, some like Boo.com, ignominiously and quickly. The new flood of venture capitalists and millions of day traders will lose their shirts.
But you don't have to lose your shirt !
This book is for those E-entrepreneurs whose business is
not performing as they would like. The problems may have
been triggered by a meltdown on NASDAQ, an economic
downturn, or just plain old economy style mismanagement.
Whilst your business may not actually be in a free fall,
key targets and deadlines are being missed and the business
model has not turned out to be quite the ‘killer
application' that was pitched in those heady days-years,
months, weeks or perhaps only twenty for hours ago, as the
first financing round.
The book is also a useful primer for the millions of
would-be Internet billionaires. The learning curve in the
E-world is steep and few will scramble up in time. Now that
cash burns is out and profits are in, picking up some
pointers on how other E-entrepreneurs made it, or didn't as
the case may be, could open up some fruitful avenues more
quickly, or help avoid some of the more fatal
dangers.
Contents
- One step forward, two steps back
- Upgrading marketing
- Management, the forgotten art
- Real money for virtual firms
- Abandon ship
L'auteur - Colin Barrow
Colin Barrow is head of the Enterprise Group at Cranfield School of Management. He is the author of many successful business books including Financial Management for the Small Business, The Business Enterprise Handbook and The Business Plan Workbook from Kogan Page's Business Enterprise series.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Colin Barrow |
| Parution | 01/10/2000 |
| Nb. de pages | 217 |
| Format | 13,5 x 21,5 |
| Couverture | Broché |
| Poids | 302g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471498315 |
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