Guerrilla P.R. Wired

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line—tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project.

More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business—and doesn't want to spend thousands of dollars to get it. It details:

How to break through the firewalls of print and broadcast media outlets

Pitfalls and mishaps that lie in wait for the Web PR novice

Stories of PR success from leading website developers, Web masters, editors, and producers

Contents

Foreword

Acknoledgements

Introduction

1. Guerillas in the Mids: Low-Cost P.R.
2. The Web and How to Unweave It
3. What Is Internet P.R.?
4. Narrowing Down
5. Ready, Aim...
6. ...Fire!
7. If You Build It, They Will Come
8. Know Your Prey, or Be the Media
9. The Yellow Pages on Microchip
10. Guerrilla My Dreams
11. Meet the Press
12. Damage Control
13. It's Going Well - Now What?
14. It's a Small World Wild Web, After All
15. Spread Those Wings and Surf!
16. A Guerrilla Quiz