Guerrilla Marketing for Job Hunters

Jay Conrad Levinson, David E. Perry

288 pages, parution le 10/11/2005

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Résumé

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
Performing an extreme resume makeover and creating a higher-powered value-based resume
Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

L'auteur - Jay Conrad Levinson

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L'auteur - David E. Perry

David E. Perry, BA, MM, is the author of Career Guide for the High-Tech Professional. As a Managing Director of Perry-Martel International, one of North America's top executive search, recruiting, and placement firms, he has negotiated more than $150 million in salaries.

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Sommaire

Why You Need to Become a Guerrilla Job-Hunter. The New Global America
Your Guerrilla Mind
- Your Guerrilla Mind-Set. Head Games: Shape Up Your Attitude
- Your Guerrilla Job-Hunting Strategy. Think Like a General-Work Like a Sergeant
- Logistics-Building Your War Room. Set Yourself Up to Win
- Your Research Plan. Research: The Guerrilla's Competitive Edge
Weapons That Make You A Guerrilla
- Secret Weapons. Overhauling Your Conventional Weapons
- Twenty-First Century Digital Weapons. If You Build It, They Will Come for You ...
- Your Public Relations Strategy. PR Is Not Just for Products
Tactics That Make You A Guerrilla
- Guerrilla Networking. A Radical Approach
- Fearless Cold Calling. A Fresh Alternative
- 13 Creative Ways to Find a Job. Breakthrough Strategies
- Accelerated Job Search Techniques for Veterans. An Insider's View
Your Guerrilla Job-Hunting Campaign
- Sample Campaigns. The Force Multiplier Effect in Action
- Hand-to-Hand Combat. Winning the Face-to-Face Interview
- Negotiating the Deal. How to Bargain with Confidence
- Ready Aye Ready

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Jay Conrad Levinson, David E. Perry
Parution	10/11/2005
Nb. de pages	288
Format	15,5 x 23
Couverture	Broché
Poids	350g
Intérieur	Noir et Blanc
EAN13	9780471714842
ISBN13	978-0-471-71484-2