Guerrilla Marketing for Consultants

Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson, Michael Mc Laughlin

294 pages, parution le 03/12/2004

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Résumé

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series

Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.

Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

L'auteur - Jay Conrad Levinson

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Sommaire

Marketing For Consultants The Guerrilla Way
- Chapter 1 Why Consultants Need Guerrilla Marketing
- Chapter 2 What Is Guerrilla Marketing for Consultants?
- Chapter 3 Thirteen Guerrilla Marketing Secrets
- Chapter 4 Anatomy of a Marketing Plan
- Chapter 5 The Guerrilla's Marketing Road Map
Guerrilla Marketing At Work
- Chapter 6 Beyond Web Sites: Create a Client-Centered Web Presence
- Chapter 7 Boost Your Web Presence with a Zine
- Chapter 8 Talking Heads: The Cost of Free Publicity
- Chapter 9 When It Pays to Advertise
- Chapter 10 Write This Way
- Chapter 11 Five Steps to a Winning Speech
- Chapter 12 Book Publishing: The Guerrilla's 800-Pound Gorilla
- Chapter 13 Survey Said! Make Surveys and Proprietary Research Work
- Chapter 14 The Power of Giving Back
Guerrilla Selling For Consultants
- Chapter 15 All Projects Are Not Created Equal
- Chapter 16 "Send Me a Proposal": Create Proposals That Win
- Chapter 17 The Price Is Right
- Chapter 18 The Guerrilla's Competitive Edge
- Chapter 19 After the Sale: Selling While Serving
Pulling It All Together
- Chapter 20 Put Your Plan into Action

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Jay Conrad Levinson, Michael Mc Laughlin
Parution	03/12/2004
Nb. de pages	294
Format	15 x 23
Couverture	Broché
Poids	365g
Intérieur	Noir et Blanc
EAN13	9780471618737
ISBN13	978-0-471-61873-7