Global Future

The Next Challenge for Asian Business

Arnoud De Meyer, Pamela C.M. Mar, Frank Jürgen Richter, Peter Williamson

400 pages, parution le 27/06/2005

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Résumé

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:

An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

L'auteur - Arnoud De Meyer

Arnoud De Meyer is Professor of Technology Management and Asian Business and Comparative Management at INSEAD. He is also Deputy Dean. Dr. de Meyer has widely published in the field of innovation management and manufacturing strategy. His most recent publications are on the use of internet to stimulate innovation (with S.Dutta and S, Srivastava) and the management of projects under high uncertainty (with C. Loch and M.Pich). He currently prepares a new book on the management of innovation in Asia (with S. Garg). He is outside director of two hi-tech organizations.

L'auteur - Pamela C.M. Mar

Pamela C.M. Mar is Associate Director for Greater China at the World Economic Forum, responsible for the Forum's activities and relationships in Greater China. Ms. Mar's publications include Asia's New Crisis: Renewal through Total Ethical Management, China: Enabling a New Era of Changes and Recreating Asia: Visions for a New Century (all with Frank-Jürgen Richter). She is a frequent speaker to business groups and commentator in regional and international media. She holds degrees from Yale University and London School of Economics, and started her professional career in Hong Kong and Bangkok in business development and venture capital.

L'auteur - Frank Jürgen Richter

Frank Jürgen Richter is President of HORASIS, The Global Visions Community - a Geneva-based consultancy focusing on long-term scenarios related to corporate globalization and Asian business. Prior to founding HORASIS he was Director of the World Economic Forum, in charge of Asian affairs. He has lived, studied and worked in Asia for almost a decade, principally in Tokyo and in Beijing where he developed and managed European multinationals' China operations. He is a leading analyst of Asian business and economies and an active scholar, having co-authored and edited a series of books on Asian economies and international business.

L'auteur - Peter Williamson

Peter Williamson is Professor of International Management and Asian Business at the INSEAD in France and Singapore. He has worked closely with companies and governments in Asia on strategy and international expansion over the last 25 years. His research covers globalisation, strategy innovation, mergers and acquisitions, and alliances. His publications include: Winning in Asia: Strategies for the New Millennium, From Global to Metanational: How Companies Win in the Global Knowledge Economy, Managing the Global Frontier, The Economics of Financial Markets, and The Strategy Handbook. Formerly with The Boston Consulting Group, he is advises companies in Europe, Asia and the Americas and serves on the boards of several listed companies. He holds a Ph.D in Business Economics from Harvard University.

Sommaire

Part I Asian Firms Globalize: The Evidence to Date
- The Globalization Imperative The Pioneers
- The Builders
- The Newcomers
- Reflection: The Role of Geography
Part II Climbing the Globalization Staircase
- Enacting Global Strategy
- Establishing Infrastructure
- Evolving Capabilities
- Achieving Sustainability
- Reflection: The European Experience
Part III Future Directions
- Conclusion

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Arnoud De Meyer, Pamela C.M. Mar, Frank Jürgen Richter, Peter Williamson
Parution	27/06/2005
Nb. de pages	400
Format	16 x 24
Couverture	Relié
Poids	730g
Intérieur	Noir et Blanc
EAN13	9780470821305
ISBN13	978-0-470-82130-5