Game changing innovation

Making theory a reality through practice

Yoav Nir

184 pages, parution le 18/01/2018

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Résumé

Nowadays every company (corporates, startups and scaleups) wants to make products that sell. Through innovation and creativity we want to make the best products, but often with varying degrees of success. Nevertheless, with some simple techniques and strategies one can significantly increase the probability and size of success of his product or service.

Based on 20 years of hands-on experience at Barco nv (ClickShare and Virtual Reality within Barco), Yoav Nir explains these concrete techniques and strategies. The methodology that the author brings is, with the book as a guide and more than 80 tips, quickly useful in practice. The theory is supplemented with many cases. It is primarily a "how to" book and a lesson learned, based on in-depth analysis and reflection. As a result, it's an inspiring complement to existing international reference works (Osterwalder, Ries,...).

The book focuses on both startups and scaleups, as well as on larger corporates where entrepreneurship can lead to new, innovative products and services.

Sommaire

Introduction
Very valuable tools for product innovation
The art of customer discovery & validation
Improving and innovating value proposition in corporations
How to make the corporation a lean innovator?
Realization of the new product/market fit
How to handle opinions and intuition/gut feeling
The hard thing about hardware
Sanity check along the way
Concluding remarks

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Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	La Charte
Auteur(s)	Yoav Nir
Parution	18/01/2018	18/01/2018
Nb. de pages	184	184
Format	16 x 24	-
Couverture	Broché	-
Poids	420g	-
Intérieur	Quadri	-
Contenu	-	ePub
EAN13	9782874034688	9782874034930
ISBN13	978-2-87403-468-8	-